Ever Friday SEOmoz puts together a great video to help people get better at online marketing in some way. I often find that these videos are a great jumping off point to dive deeper into specific areas of the SEO and SEM industry. This week's video had to do with structuring and optimizing your site for the things you're trying to sell.

There are some great points in the video about to focus on certain area of your site in order to bring in and sell the things that you believe will be the most successful. If you have a site that sells thousands of products, it isn't a good idea to try to promote each of those products equally, it would spread yourself too thin. Instead, pick the products that you want to feature and focus on those.

By optimizing for specific products, you're able to get stronger rankings for those and drive more business to your site. It's better to have a few #1 rankings for your products than have all of your products deep down in Google where no one ever looks. If you want to promote specific product pages, you'd go about it in the same way you would promote any other page on your Web site. Make sure to get some good links, good content, and a reason for people to pay attention to the page.

The full video is below, so if you haven't seen it yet, it definiely something to check out. It's tough to go wrong when you're taking advice from Rand Fishkin and company.

SEOmoz Whiteboard Friday - Architecture for Commerce with Dr. Pete from Scott Willoughby on Vimeo.