By now, a lot of people are aware of the impact social media can have. USA SEO Pros utilizes many of the social media sites to successfully communicate with current and potential customers. While sites like Facebook, Twitter and YouTube are obvious sites to look into in order to promote your business, there are other out there that are less well-known.

Several of these second-tier social media sites can be useful to get more exposure online and to introduce yourself to new audiences. Of course, USA SEO Pros has a Facebook account, but we also use some of these second-tier social sites. We don't mean second-tier in a negative way; we just mean that these sites aren't as popular as the ones top. They could eventually get there but right now they have a way to go.

Our USA SEO Pros Ideni.ca account is pretty interesting. It's a lot like Twitter, but has a very different kind of user base. Identi.ca does get as much of the celebrity/pop users, and it gets more of the programming, web-savvy user. Whatever you do on Identi.ca, don't talk bad about Linux, the community there is hardcore about it, and most of the popular topics surround open-source and Linux in some way.

Another interesting social site is Mahalo. Our USA SEO Pros Mahalo page allows us to create a SERP on the Mahalo search engine that automatically fills up with information about our company. While a lot of the content on the page is automated, it also gives users the ability to switch around and add more content to the page. There are also sections for text, so you can explain exactly what the page you created is about. It's a pretty clever set-up, and can be a cool tool for companies, just make sure you aren’t too biased when you make your page.

There are a lot of second-tier sites that don't quite make the main stream cut. A lot of these sites have something slightly different to offer when compared to the top of the crop. It might be a good idea to go check out some of the less well known social sites when you begin your social media campaign, you might be presently surprised by what you end up with.